> For the complete documentation index, see [llms.txt](https://brand.coingecko.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://brand.coingecko.com/introduction/overview.md).

# Overview

## Hello Geckos :hand\_splayed:!

Greetings and welcome to CoinGecko's brand guidelines! Our brand is ever-evolving, and so are we. Therefore, we've devised these guidelines to harmonize all of CoinGecko's communications, encompassing all our endeavours. If you can't locate what you require, please reach out to us.

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[Purpose](/introduction/purpose.md)
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***

## Contents

### Visual Identity

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-cover data-type="files"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Logo</strong></td><td></td><td></td><td><a href="/files/mqoJSPyIUgWaIfapcswr">/files/mqoJSPyIUgWaIfapcswr</a></td><td><a href="/pages/yl7WMGE3exOMHUDCif7s">/pages/yl7WMGE3exOMHUDCif7s</a></td></tr><tr><td><strong>Color</strong></td><td></td><td></td><td><a href="/files/O17GOge0dUSRCm3s0qlK">/files/O17GOge0dUSRCm3s0qlK</a></td><td><a href="/pages/ZebUefc2Ld6tuZYBMrOb">/pages/ZebUefc2Ld6tuZYBMrOb</a></td></tr><tr><td><strong>Typography</strong></td><td></td><td></td><td><a href="/files/6opd6uxUFdrsU4FU8L8F">/files/6opd6uxUFdrsU4FU8L8F</a></td><td><a href="/pages/TvzOSUjcEYJSIYcnG8nG">/pages/TvzOSUjcEYJSIYcnG8nG</a></td></tr></tbody></table>

### Verbal Identity

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[Brand Narrative](/verbal-identity/brand-narrative.md)
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[Voice](/verbal-identity/voice.md)
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[Tone](/verbal-identity/tone.md)
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[Style](/verbal-identity/style.md)
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### Touchpoints

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[Digital & Social Media](/touchpoints/digital-and-social-media.md)
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### Resources

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[Brand Kit](/resources/brand-kit.md)
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[Attribution Guide](/resources/attribution-guide.md)
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