# CoinGecko Brand Guidelines

## CoinGecko Brand Guidelines

- [Overview](https://brand.coingecko.com/introduction/overview.md)
- [Purpose](https://brand.coingecko.com/introduction/purpose.md)
- [Logo](https://brand.coingecko.com/visual-identity/logo.md)
- [Logotype](https://brand.coingecko.com/visual-identity/logo/logotype.md)
- [Symbol](https://brand.coingecko.com/visual-identity/logo/symbol.md)
- [Combination Mark](https://brand.coingecko.com/visual-identity/logo/combination-mark.md)
- [Color](https://brand.coingecko.com/visual-identity/color.md)
- [Core Brand Colors](https://brand.coingecko.com/visual-identity/color/core-brand-colors.md)
- [Secondary Colors](https://brand.coingecko.com/visual-identity/color/secondary-colors.md)
- [Accent Colors](https://brand.coingecko.com/visual-identity/color/accent-colors.md)
- [Semantic Colors](https://brand.coingecko.com/visual-identity/color/semantic-colors.md)
- [Neutrals](https://brand.coingecko.com/visual-identity/color/neutrals.md)
- [Tints & shades](https://brand.coingecko.com/visual-identity/color/tints-and-shades.md)
- [Typography](https://brand.coingecko.com/visual-identity/typography.md)
- [Primary Typeface](https://brand.coingecko.com/visual-identity/typography/primary-typeface.md)
- [Monospace Typeface](https://brand.coingecko.com/visual-identity/typography/monospace-typeface.md)
- [Hierarchy](https://brand.coingecko.com/visual-identity/typography/hierarchy.md)
- [Typesetting CoinGecko](https://brand.coingecko.com/visual-identity/typography/typesetting-coingecko.md)
- [Substitute Typefaces](https://brand.coingecko.com/visual-identity/typography/substitute-typefaces.md)
- [Do-Nots](https://brand.coingecko.com/visual-identity/typography/do-nots.md)
- [Style](https://brand.coingecko.com/visual-identity/style.md)
- [Layout Grids](https://brand.coingecko.com/visual-identity/style/layout-grids.md)
- [Corner Radii](https://brand.coingecko.com/visual-identity/style/corner-radii.md)
- [Effects](https://brand.coingecko.com/visual-identity/style/effects.md)
- [Spacing Units](https://brand.coingecko.com/visual-identity/style/spacing-units.md)
- [Motion](https://brand.coingecko.com/visual-identity/motion.md)
- [Iconography](https://brand.coingecko.com/visual-identity/iconography.md)
- [System Icons](https://brand.coingecko.com/visual-identity/iconography/system-icons.md)
- [Product Icons](https://brand.coingecko.com/visual-identity/iconography/product-icons.md)
- [Brand Narrative](https://brand.coingecko.com/verbal-identity/brand-narrative.md)
- [Vision & Mission](https://brand.coingecko.com/verbal-identity/brand-narrative/vision-and-mission.md)
- [Brand Pillars](https://brand.coingecko.com/verbal-identity/brand-narrative/brand-pillars.md)
- [Personality](https://brand.coingecko.com/verbal-identity/brand-narrative/personality.md)
- [Audiences](https://brand.coingecko.com/verbal-identity/brand-narrative/audiences.md)
- [Sample Messaging](https://brand.coingecko.com/verbal-identity/brand-narrative/sample-messaging.md)
- [Voice](https://brand.coingecko.com/verbal-identity/voice.md)
- [Tone](https://brand.coingecko.com/verbal-identity/tone.md)
- [Style](https://brand.coingecko.com/verbal-identity/style.md)
- [Numerals](https://brand.coingecko.com/verbal-identity/style/numerals.md)
- [Capitalization](https://brand.coingecko.com/verbal-identity/style/capitalization.md)
- [Punctuation](https://brand.coingecko.com/verbal-identity/style/punctuation.md)
- [Formatting](https://brand.coingecko.com/verbal-identity/style/formatting.md)
- [Emoji](https://brand.coingecko.com/verbal-identity/style/emoji.md)
- [Currency](https://brand.coingecko.com/verbal-identity/style/currency.md)
- [Spelling](https://brand.coingecko.com/verbal-identity/style/spelling.md)
- [Digital & Social Media](https://brand.coingecko.com/touchpoints/digital-and-social-media.md)
- [App Icon](https://brand.coingecko.com/touchpoints/digital-and-social-media/app-icon.md)
- [Avatars](https://brand.coingecko.com/touchpoints/digital-and-social-media/avatars.md)
- [Brand Kit](https://brand.coingecko.com/resources/brand-kit.md)
- [Attribution Guide](https://brand.coingecko.com/resources/attribution-guide.md)