CoinGecko Brand Guidelines
  • Introduction
    • 📗Overview
    • 💚Purpose
  • Visual Identity
    • 🦎Logo
      • Logotype
      • Symbol
      • Combination Mark
    • 🏳️‍🌈Color
      • Core Brand Colors
      • Secondary Colors
      • Accent Colors
      • Semantic Colors
      • Neutrals
      • Tints & shades
    • 🔤Typography
      • Primary Typeface
      • Monospace Typeface
      • Hierarchy
      • Typesetting CoinGecko
      • Substitute Typefaces
      • Do-Nots
    • 🖌️Style
      • Layout Grids
      • Corner Radii
      • Effects
      • Spacing Units
    • 💃Motion
    • ➡️Iconography
      • System Icons
      • Product Icons
  • Verbal Identity
    • 📖Brand Narrative
      • Vision & Mission
      • Brand Pillars
      • Personality
      • Audiences
      • Sample Messaging
    • 🧑‍🎤Voice
    • 🎵Tone
    • 🔣Style
      • Numerals
      • Capitalization
      • Punctuation
      • Formatting
      • Emoji
      • Currency
      • Spelling
  • Touchpoints
    • 📱Digital & Social Media
      • App Icon
      • Avatars
  • Resources
    • ⚒️Brand Kit
    • ✍️Attribution Guide
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On this page
  • Playful
  • Geeky
  • Friendly
  • Chaotic Good
  1. Verbal Identity

Voice

PreviousSample MessagingNextTone

Last updated 22 days ago

CoinGecko's voice is personified by our mascot, Gekko

Gekko's has four (4) voice qualities defined by his personality traits

  1. Playful

  2. Geeky

  3. Friendly

  4. Chaotic Good

Playful

Gekko allows himself to have fun when communicating with our users.

Geeky

Gekko is very enthusiatic about crypto and the blockchain chain. He's not afraid to dig into the technicals and share his expertise.

Friendly

Gekko is always friendly and tries his best to get along with everyone in the crypto space.

Chaotic Good

Gekko wears his emotions on his sleeve and expresses himself honestly and freely. He wants to help people understand the crypto space despite how complex and crazy it be at times.

🧑‍🎤
Meet, Gekko!