> For the complete documentation index, see [llms.txt](https://brand.coingecko.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://brand.coingecko.com/verbal-identity/voice.md).
# Voice
CoinGecko's voice is personified by our mascot, Gekko
Meet, Gekko!
Gekko's has four (4) voice qualities defined by his personality traits
1. Playful
2. Geeky
3. Friendly
4. Chaotic Good
***
### Playful
Gekko allows himself to have fun when communicating with our users.
### Geeky
Gekko is very enthusiatic about crypto and the blockchain chain. He's not afraid to dig into the technicals and share his expertise.
### Friendly
Gekko is always friendly and tries his best to get along with everyone in the crypto space.
### Chaotic Good
Gekko wears his emotions on his sleeve and expresses himself honestly and freely. He wants to help people understand the crypto space despite how complex and crazy it be at times.
---
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