# Overview

## Hello Geckos :hand\_splayed:!

Greetings and welcome to CoinGecko's brand guidelines! Our brand is ever-evolving, and so are we. Therefore, we've devised these guidelines to harmonize all of CoinGecko's communications, encompassing all our endeavours. If you can't locate what you require, please reach out to us.

{% content-ref url="purpose" %}
[purpose](https://brand.coingecko.com/introduction/purpose)
{% endcontent-ref %}

***

## Contents

### Visual Identity

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-cover data-type="files"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Logo</strong></td><td></td><td></td><td><a href="https://3936590801-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FuBDUa2ODcAkHHV15nEGc%2Fuploads%2FCaU9vsGb3ujSDvIGjHNT%2FCover%20lockup.png?alt=media&#x26;token=424734f2-a9f1-4b36-baaa-039a8474c041">Cover lockup.png</a></td><td><a href="../visual-identity/logo">logo</a></td></tr><tr><td><strong>Color</strong></td><td></td><td></td><td><a href="https://3936590801-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FuBDUa2ODcAkHHV15nEGc%2Fuploads%2FLKaaZH3GHuqAsqaH0Mkb%2FCore%20Colors%20Cover.png?alt=media&#x26;token=b7bb8fca-d999-4f80-84ac-550f27d6e946">Core Colors Cover.png</a></td><td><a href="../visual-identity/color">color</a></td></tr><tr><td><strong>Typography</strong></td><td></td><td></td><td><a href="https://3936590801-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FuBDUa2ODcAkHHV15nEGc%2Fuploads%2F0pnqioWIUZaq5mvIRXAO%2FCover%20Typography.png?alt=media&#x26;token=487fba72-2f2c-4553-9f44-23a7b07e9dab">Cover Typography.png</a></td><td><a href="../visual-identity/typography">typography</a></td></tr></tbody></table>

### Verbal Identity

{% content-ref url="../verbal-identity/brand-narrative" %}
[brand-narrative](https://brand.coingecko.com/verbal-identity/brand-narrative)
{% endcontent-ref %}

{% content-ref url="../verbal-identity/voice" %}
[voice](https://brand.coingecko.com/verbal-identity/voice)
{% endcontent-ref %}

{% content-ref url="../verbal-identity/tone" %}
[tone](https://brand.coingecko.com/verbal-identity/tone)
{% endcontent-ref %}

{% content-ref url="../verbal-identity/style" %}
[style](https://brand.coingecko.com/verbal-identity/style)
{% endcontent-ref %}

### Touchpoints

{% content-ref url="../touchpoints/digital-and-social-media" %}
[digital-and-social-media](https://brand.coingecko.com/touchpoints/digital-and-social-media)
{% endcontent-ref %}

### Resources

{% content-ref url="../resources/brand-kit" %}
[brand-kit](https://brand.coingecko.com/resources/brand-kit)
{% endcontent-ref %}

{% content-ref url="../resources/attribution-guide" %}
[attribution-guide](https://brand.coingecko.com/resources/attribution-guide)
{% endcontent-ref %}