# Logotype

### Logotype

Our typographic signature uses the Inter font for high legibility and usage at small sizes. The logotype can be used in one of two colors: moonnight or white.

<figure><img src="https://3936590801-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FuBDUa2ODcAkHHV15nEGc%2Fuploads%2FygnjJsIZIRw48zd4Ka85%2FFrame%2011.png?alt=media&#x26;token=68f234ff-571c-42b9-8986-b6d566563d54" alt=""><figcaption></figcaption></figure>

<figure><img src="https://3936590801-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FuBDUa2ODcAkHHV15nEGc%2Fuploads%2FA7ep7CAmeLxC9D7IY84O%2FFrame%2013.png?alt=media&#x26;token=a15e0132-375f-4db5-8026-f90187b8f8a6" alt=""><figcaption></figcaption></figure>

### Clearspace

To ensure prominence of our logotype, refrain from placing any objects such as graphics or text within the designated clear space.

<figure><img src="https://3936590801-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FuBDUa2ODcAkHHV15nEGc%2Fuploads%2Ft7BvVbWTFrKUcZSd3Sq4%2FFrame%2011-1.png?alt=media&#x26;token=710de609-0edd-4101-9f2e-a5c3680ecef1" alt=""><figcaption></figcaption></figure>

### Minimum Sizes

The logotype must always maintain legibility. Never utilize it at sizes smaller than the specified dimensions.

<figure><img src="https://3936590801-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FuBDUa2ODcAkHHV15nEGc%2Fuploads%2F1qvHyLWN7FA3EUANMjQZ%2FFrame%2011-2.png?alt=media&#x26;token=c0f4863c-3e48-47e4-bb95-dad4fb935966" alt=""><figcaption></figcaption></figure>

### General Positioning

This overarching advice is applicable to both digital and print applications, encompassing portrait and landscape orientations.

When composing your design, position the logo in any of the four corners or align it along the central vertical axis. Utilize the available space and aim to maximize the logo's size. Keep in mind: Embrace boldness, display pride, and emphasize size!

Steer clear of using the logotype at dimensions smaller than one-third of the canvas width.

<figure><img src="https://3936590801-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FuBDUa2ODcAkHHV15nEGc%2Fuploads%2FWNC8FJQ5TNQWNrfsYyqU%2FGeneral%20Positioning.png?alt=media&#x26;token=358c981d-46d4-408e-b5d5-f89c260cb9b6" alt=""><figcaption></figcaption></figure>

### Rotation

As a standard practice, we typically position our logotype flat at a 0° angle, with a horizontal orientation being the default state. This is commonly observed in our app, on our website, and across most advertising formats.

However, there are instances where we rotate our logotype by 90° to optimize space usage in unconventional formats. By rotating the logo vertically, we can showcase it at a larger scale. Examples of such scenarios include vertical ad spaces like "skyscraper" banner ads, physical banners or flags, and creative applications such as merchandise or stationery.

<figure><img src="https://3936590801-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FuBDUa2ODcAkHHV15nEGc%2Fuploads%2FudDqMZab6Gq088B9Fv3s%2FRotation.png?alt=media&#x26;token=9f89815a-f466-4511-acc4-b5bbc5fb0e38" alt=""><figcaption></figcaption></figure>

### Please Don't

* Change the color of the logo.&#x20;
* Squash the logo.
* Recreate the logo using a different font.&#x20;
* Outline the logo. Fill the logo with images.
* Place the logo over a busy background.&#x20;
* Skew the logo. Accepted rotations are 0° and 90°.
* Fill the logo with gradients.

<figure><img src="https://3936590801-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FuBDUa2ODcAkHHV15nEGc%2Fuploads%2FCaFD1BquilcR9zdN1cnR%2FPlease%20Dont.png?alt=media&#x26;token=56ab30a4-5ba2-4323-b4fa-4a4f1734d991" alt=""><figcaption></figcaption></figure>


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