> For the complete documentation index, see [llms.txt](https://brand.coingecko.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://brand.coingecko.com/verbal-identity/style/spelling.md).

# Spelling

## Standards

As a standard practice in internal and external communications we use **US English**.

Our business is global, and our aim is to translate our content (most of which is written in US English first). Many of our users engage with our apps in a language other than English.  

Localization is a time-consuming and expensive process. We aim to ensure that our content is localized effectively to help us meet the needs of our users.