CoinGecko Brand Guidelines
CtrlK
  • Introduction
    • πŸ“—Overview
    • πŸ’šPurpose
  • Visual Identity
    • 🦎Logo
      • Logotype
      • Symbol
      • Combination Mark
    • πŸ³οΈβ€πŸŒˆColor
      • Core Brand Colors
      • Secondary Colors
      • Accent Colors
      • Semantic Colors
      • Neutrals
      • Tints & shades
    • πŸ”€Typography
      • Primary Typeface
      • Monospace Typeface
      • Hierarchy
      • Typesetting CoinGecko
      • Substitute Typefaces
      • Do-Nots
    • πŸ–ŒοΈStyle
      • Layout Grids
      • Corner Radii
      • Effects
      • Spacing Units
    • πŸ’ƒMotion
    • ➑️Iconography
      • System Icons
      • Product Icons
  • Verbal Identity
    • πŸ“–Brand Narrative
      • Vision & Mission
      • Brand Pillars
      • Personality
      • Audiences
      • Sample Messaging
    • πŸ§‘β€πŸŽ€Voice
    • 🎡Tone
    • πŸ”£Style
      • Numerals
      • Capitalization
      • Punctuation
      • Formatting
      • Emoji
      • Currency
      • Spelling
  • Touchpoints
    • πŸ“±Digital & Social Media
      • App Icon
      • Avatars
  • Resources
    • βš’οΈBrand Kit
    • ✍️Attribution Guide
Powered by GitBook
On this page
  1. Verbal Identity
  2. πŸ”£Style

Spelling

Standards

As a standard practice in internal and external communications we use US English.

Our business is global, and our aim is to translate our content (most of which is written in US English first). Many of our users engage with our apps in a language other than English.

Localization is a time-consuming and expensive process. We aim to ensure that our content is localized effectively to help us meet the needs of our users.

PreviousCurrencyNextDigital & Social Media

Last updated 1 year ago