CoinGecko Brand Guidelines
  • Introduction
    • 📗Overview
    • 💚Purpose
  • Visual Identity
    • 🦎Logo
      • Logotype
      • Symbol
      • Combination Mark
    • 🏳️‍🌈Color
      • Core Brand Colors
      • Secondary Colors
      • Accent Colors
      • Semantic Colors
      • Neutrals
      • Tints & shades
    • 🔤Typography
      • Primary Typeface
      • Monospace Typeface
      • Hierarchy
      • Typesetting CoinGecko
      • Substitute Typefaces
      • Do-Nots
    • 🖌️Style
      • Layout Grids
      • Corner Radii
      • Effects
      • Spacing Units
    • 💃Motion
    • ➡️Iconography
      • System Icons
      • Product Icons
  • Verbal Identity
    • 📖Brand Narrative
      • Vision & Mission
      • Brand Pillars
      • Personality
      • Audiences
      • Sample Messaging
    • 🧑‍🎤Voice
    • 🎵Tone
    • 🔣Style
      • Numerals
      • Capitalization
      • Punctuation
      • Formatting
      • Emoji
      • Currency
      • Spelling
  • Touchpoints
    • 📱Digital & Social Media
      • App Icon
      • Avatars
  • Resources
    • ⚒️Brand Kit
    • ✍️Attribution Guide
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  • Vision
  • Mission
  • Boilerplate Copy
  1. Verbal Identity
  2. Brand Narrative

Vision & Mission

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Last updated 19 days ago

Vision

Empower the decentralized future

Mission

Be the front page of crypto, by democratizing access to crypto data and empowering users with actionable insights.

Boilerplate Copy

The following are blurbs about CoinGecko & GeckoTerminal to help you describe who we are and what we do.

About CoinGecko

Since 2014, CoinGecko has been the world’s largest independent cryptocurrency data aggregator, trusted by millions of users globally. Offering a comprehensive 360-degree view of the market, it provides reliable data for over 17,000 cryptocurrencies across more than 1,200 exchanges. CoinGecko empowers users with the insights they need to navigate the crypto landscape – whether tracking prices, analyzing market trends, or building applications. Learn more about CoinGecko and its API at and .

About GeckoTerminal

GeckoTerminal is a decentralized exchange (DEX) aggregator and an advanced charting platform for on-chain traders, built by the CoinGecko team. It provides real-time data across over 200 blockchain networks, tracking more than 6 million tokens across 1,500 DEXs. GeckoTerminal combines on-chain market data with powerful features to help traders explore, analyze, and act on the latest market activity. Learn more at .

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www.coingecko.com
www.coingecko.com/api
www.geckoterminal.com