# Emoji

## Considerations 

Keep in mind that emojis can have implications across different cultural and diversity communities, and that different age groups use emojis differently.

😎 🚀 🌕 ❤️ 🦎 ⭐️ 🔥 📈 📉 🤑 🤓 🖼️ 💪

## Usage

* **Utilize emojis in push notifications, text messages, inbox messages, and chatbot content**. **Avoid using them in core product content.**
  * Not all push notifications require an emoji. Exclude emojis about half the time to maintain their effectiveness.
  * Limit usage to one emoji unless using two or more makes the message clearer.
  * Place emojis in either the header or the body text, but not both within the same message. Keep it straightforward and avoid overdoing it.
  * Use emojis to convey support only. Do not include them in corrective communications, such as error messages.
  * Ensure the messages make sense without the inclusion of emojis. If the sentiment is unclear from the text alone, revise the wording. 
  * Never replace a word with an emoji.
  * Do not start or insert emojis in the middle of a message, as it can make the sentence appear disjointed.
  * Avoid using emoticons. Unlike emojis, emoticons such as =) or :-0 are created using keyboard characters to represent facial expressions. We do not use emoticons because screen readers vocalize each symbol.
  * Minimize the use of gender-specific emojis or those with particular skin tones.
  * Refrain from using emojis that might be sensitive or cause negative emotions.

{% hint style="info" %}
We can be more flexible with the rules on Twitter, Instagram, YouTube, TikTok, and Facebook. Use emojis that best fit the message, regardless of type or quantity.
{% endhint %}