CoinGecko Brand Guidelines
  • Introduction
    • 📗Overview
    • 💚Purpose
  • Visual Identity
    • 🦎Logo
      • Logotype
      • Symbol
      • Combination Mark
    • 🏳️‍🌈Color
      • Core Brand Colors
      • Secondary Colors
      • Accent Colors
      • Semantic Colors
      • Neutrals
      • Tints & shades
    • 🔤Typography
      • Primary Typeface
      • Monospace Typeface
      • Hierarchy
      • Typesetting CoinGecko
      • Substitute Typefaces
      • Do-Nots
    • 🖌️Style
      • Layout Grids
      • Corner Radii
      • Effects
      • Spacing Units
    • 💃Motion
    • ➡️Iconography
      • System Icons
      • Product Icons
  • Verbal Identity
    • 📖Brand Narrative
      • Vision & Mission
      • Brand Pillars
      • Personality
      • Audiences
      • Sample Messaging
    • 🧑‍🎤Voice
    • 🎵Tone
    • 🔣Style
      • Numerals
      • Capitalization
      • Punctuation
      • Formatting
      • Emoji
      • Currency
      • Spelling
  • Touchpoints
    • 📱Digital & Social Media
      • App Icon
      • Avatars
  • Resources
    • ⚒️Brand Kit
    • ✍️Attribution Guide
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On this page
  • Taglines
  • Short CTA's
  • 1-sentence CTA
  • Long descriptions
  • Paragraph descriptions
  • Essay descriptions
  1. Verbal Identity
  2. Brand Narrative

Sample Messaging

CoinGecko writing is short, clear and concise. We aim to use words that everyone understands. We try to explain our own industry jargon. We avoid industry jargon when it is unnecessary, especially when communicating with a general audience. It's how we help make the crypto industry more accessible to everyone.

Taglines

Learn cryptocurrency with CoinGecko

Stay up-to-date with crypto


Short CTA's

Go ad-free

Get the app

Get CoinGecko Premium

As low as $10 a month. Subscribe today.


1-sentence CTA

Get the latest crypto news, updates, and reports by subscribing to our free newsletter.

Level up your crypto journey - Go Ad-Free with CoinGecko Premium


Long descriptions

Monitor the crypto markets distraction-free and stay ahead of the curve. Support independent data for the crypto space


Paragraph descriptions

CoinGecko provides a fundamental analysis of the crypto market. In addition to tracking price, volume and market capitalisation, CoinGecko tracks community growth, open-source code development, major events and on-chain metrics.


Essay descriptions

In a future teeming with billions of tokenized assets, we envision CoinGecko standing at the forefront, organizing the vast amount of crypto data into an easily accessible and understandable format. With a commitment to providing essential tools and insights, we enable users to successfully navigate and prosper in the new, tokenized Internet landscape.

PreviousAudiencesNextVoice

Last updated 1 year ago

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