There are many ways to capitalize words and phrases, including all caps, sentence case, and title case. We primarily use sentence case, with few exceptions. It's easy to read and takes up less space than other styles.

Default to sentence case for everything

Capitalize only the first word of strings and sentences, and lowercase all others. This guidance applies to headers, subheads, button labels, and everything else.

Add to portfolio

Add To Portfolio


Retain capitalization for proper nouns and words that are capitalized for stylistic reasons:

  • Cities, names of people, days of the week, and months

  • Names of some legal documents, like Terms & Conditions

  • CoinGecko products, features, and programs that are formally named.

CoinGecko Premium, CoinGecko API

CoinGecko premium, CoinGecko api

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