CoinGecko Brand Guidelines
  • Introduction
    • πŸ“—Overview
    • πŸ’šPurpose
  • Visual Identity
    • 🦎Logo
      • Logotype
      • Symbol
      • Combination Mark
    • πŸ³οΈβ€πŸŒˆColor
      • Core Brand Colors
      • Secondary Colors
      • Accent Colors
      • Semantic Colors
      • Neutrals
      • Tints & shades
    • πŸ”€Typography
      • Primary Typeface
      • Monospace Typeface
      • Hierarchy
      • Typesetting CoinGecko
      • Substitute Typefaces
      • Do-Nots
    • πŸ–ŒοΈStyle
      • Layout Grids
      • Corner Radii
      • Effects
      • Spacing Units
    • πŸ’ƒMotion
    • ➑️Iconography
      • System Icons
      • Product Icons
  • Verbal Identity
    • πŸ“–Brand Narrative
      • Vision & Mission
      • Brand Pillars
      • Personality
      • Audiences
      • Sample Messaging
    • πŸ§‘β€πŸŽ€Voice
    • 🎡Tone
    • πŸ”£Style
      • Numerals
      • Capitalization
      • Punctuation
      • Formatting
      • Emoji
      • Currency
      • Spelling
  • Touchpoints
    • πŸ“±Digital & Social Media
      • App Icon
      • Avatars
  • Resources
    • βš’οΈBrand Kit
    • ✍️Attribution Guide
Powered by GitBook
On this page
  1. Visual Identity
  2. Typography

Do-Nots

PreviousSubstitute TypefacesNextStyle

Last updated 1 year ago

Please Don't:

  • Add positive letter spacing to any text styling. It almost always negatively impacts readability

  • Use Title Case. It complicates things and leads to mistakes & exceptions.

  • Use all lowercase.

  • Use multiple coloured words to make certain parts of a sentence stand out.

    • If you really need to color text, try sticking to a single color (preferably our GeckoGreen as it is the most associated with our brand).

    • Avoid colouring text when possible to avoid potential accessibility issues.

  • Set body text without appropriate line height.

    • Too little (100%) or too much (200%) isn’t ideal.

    • Try sticking with 150% (our recommendation) as it works well for both readability and visual appeal.

  • Use ALLCAPS text as it impact readability negatively.

πŸ”€