CoinGecko Brand Guidelines
  • Introduction
    • πŸ“—Overview
    • πŸ’šPurpose
  • Visual Identity
    • 🦎Logo
      • Logotype
      • Symbol
      • Combination Mark
    • πŸ³οΈβ€πŸŒˆColor
      • Core Brand Colors
      • Secondary Colors
      • Accent Colors
      • Semantic Colors
      • Neutrals
      • Tints & shades
    • πŸ”€Typography
      • Primary Typeface
      • Monospace Typeface
      • Hierarchy
      • Typesetting CoinGecko
      • Substitute Typefaces
      • Do-Nots
    • πŸ–ŒοΈStyle
      • Layout Grids
      • Corner Radii
      • Effects
      • Spacing Units
    • πŸ’ƒMotion
    • ➑️Iconography
      • System Icons
      • Product Icons
  • Verbal Identity
    • πŸ“–Brand Narrative
      • Vision & Mission
      • Brand Pillars
      • Personality
      • Audiences
      • Sample Messaging
    • πŸ§‘β€πŸŽ€Voice
    • 🎡Tone
    • πŸ”£Style
      • Numerals
      • Capitalization
      • Punctuation
      • Formatting
      • Emoji
      • Currency
      • Spelling
  • Touchpoints
    • πŸ“±Digital & Social Media
      • App Icon
      • Avatars
  • Resources
    • βš’οΈBrand Kit
    • ✍️Attribution Guide
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On this page
  • Lists
  • Bold
  • Italics
  • URLs and email addresses
  • Phone numbers
  • Percentages
  • Time
  • Contractions
  1. Verbal Identity
  2. Style

Formatting

PreviousPunctuationNextEmoji

Last updated 10 months ago

Lists

All list items should be formatted the same way.

The top 3 trending meme coins of the month are:

  • PEPE

  • DOGE

  • SHIB

The top 3 trending meme coins of the month are:

  • PEPE

  • Dogecoin

  • Shiba Inu (SHIB)


Bold

Bold text only to emphasize specific words or phrases or links as UI elements. Focus on bolding the core action, item or destination instead of the whole phrase.

Ready to learn more? Check out .

Ready to learn more? .

In today's article, we will explore how to build a crypto portfolio dashboard using and Python


Italics

In general, avoid using italics for emphasis. Instead, rewrite your sentence to provide emphasis. For example, place important words or phrases at the beginning or end of a sentence instead of in the middle, or break long sentences into several shorter sentences.

It's a fairly well known accessibility issue that italic fonts should be avoided as they reduce readability for those with sight issues and dyslexia.


URLs and email addresses

Leave off the "http://", "https://" and "www.", and put the rest of the URL in lowercase. Put email addresses in all lowercase.

coingecko.com

geckoterminal.com

hello@coingecko.com

https://coingecko.com

www.geckoterminal.com

Hello@CoinGecko.com


Phone numbers

  • Use hyphens (-) to separate phone numbers.

  • Don't use brackets or parentheses.

  • Don't add the "+" symbol before country codes

65-7203-8988

(800) 2005-5809

+65-7203-8988


Percentages

Use the % symbol instead of writing out the word percent or percentage

86%

86 percent


Time

  • Use uppercase AM and PM with a space after the number.

  • Don’t punctuate.

  • To separate the times in a range, use an en dash ( – ) with no spaces before and after.

  • If the range is contained fully in the AM or PM, include AM or PM at the end of the range only.

  • The style of times in the range don’t need to match. Don’t use a colon for times that are on the hour even if the other time in the range requires a colon.

5 PM

6:15 AM

2–3:30 PM

5pm

5P.M.

6:40 PM – 8:00PM


Contractions

We like contractions. They help us stay succinct and sound more natural when communicating with our community.

Let's add more coins to your portfolio

You're almost there. Just one more step to go.

We'd highly recommend storing your secret phrase somewhere safe.

Let us add more coins to your portfolio

You are almost there. Just one more step to go.

We would highly recommend storing your wallet secret phrase somewhere safe.


In today's article, we will explore how to build a crypto portfolio dashboard using and Python.

πŸ”£
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Observable Framework
Observable Framework