CoinGecko Brand Guidelines
  • Introduction
    • 📗Overview
    • 💚Purpose
  • Visual Identity
    • 🦎Logo
      • Logotype
      • Symbol
      • Combination Mark
    • 🏳️‍🌈Color
      • Core Brand Colors
      • Secondary Colors
      • Accent Colors
      • Semantic Colors
      • Neutrals
      • Tints & shades
    • 🔤Typography
      • Primary Typeface
      • Monospace Typeface
      • Hierarchy
      • Typesetting CoinGecko
      • Substitute Typefaces
      • Do-Nots
    • 🖌️Style
      • Layout Grids
      • Corner Radii
      • Effects
      • Spacing Units
    • 💃Motion
    • ➡️Iconography
      • System Icons
      • Product Icons
  • Verbal Identity
    • 📖Brand Narrative
      • Vision & Mission
      • Brand Pillars
      • Personality
      • Audiences
      • Sample Messaging
    • 🧑‍🎤Voice
    • 🎵Tone
    • 🔣Style
      • Numerals
      • Capitalization
      • Punctuation
      • Formatting
      • Emoji
      • Currency
      • Spelling
  • Touchpoints
    • 📱Digital & Social Media
      • App Icon
      • Avatars
  • Resources
    • ⚒️Brand Kit
    • ✍️Attribution Guide
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On this page
  • How and why they’re used:
  • Gecko Green
  • Moon Night
  • Moon Light
  1. Visual Identity
  2. Color

Core Brand Colors

PreviousColorNextSecondary Colors

Last updated 1 month ago

Our core brand colors are inspired by our gecko mascot.

Do note that our Gecko mascot currently uses an entirely different hue of green & yellow in its construction. Avoid using colors hues similar to those used in our current gecko symbol.

Please note that CMYK colors are a best estimate only (for printing applications). Always request for print samples and verify physically before placing large orders of items.


How and why they’re used:

Gecko Green

Gecko Green is the core color of our brand, that’s associated with our Gecko mascot. We use it in many areas of all our applications. Most notably our primary buttons.


Moon Night is our base dark color for backgrounds textual elements used everywhere in our brand.


Moon Light is is our primary background color used primarily in our interface.


Moon Night

Moon Light

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Cover

Gecko Green

Hex: #4BCC00

CMYK: 63, 0, 100, 20

Cover

Moon Night

Hex: #0D1217

CMYK: 43, 22, 0, 91

Cover

Moon Light

Hex: #FFFFFF

CMYK: 0, 0, 0, 0